Win new business

Get the most out of your vehicle tracking system

The virtues of vehicle tracking, from reducing your vehicle running costs to improving your fleet’s productivity have been well documented; however, the benefits don’t stop there. Vehicle tracking can actually be a valuable sales tool, helping you attract new business, retain current contracts and even boost your media profile.

We hope the following, often overlooked advice, provide you with an idea of how you can use vehicle tracking to make your business stand out from the crowd!

Shout about your vehicle tracking system

Vehicle tracking is regarded as one of the most innovative and beneficial business technologies of recent years.

One of vehicle tracking’s biggest strengths lies in its ability to improve the service you provide to your customers. You are able to respond immediately to customer enquiries, provide exact arrival times and even give your clients detailed reports outlining the time you spent on site.

So, if you’re pitching for new business vehicle tracking can play a pivotal role in differentiating you business from competitors.

To help you do this, we have produced an unbranded presentation which you may find valuable when pitching for business and suggested content for inclusion within quotations and tender responses. If you think you would find these helpful please contact our marketing team at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

The same principal applies for your existing customers – tell them you’ve installed vehicle tracking and explain how it will be improving the service you provide them with.

Telling your customers about your use of vehicle tracking will highlight your company’s commitment to customer service and bolster your reputation as a forward thinking company investing in your future.
The presentation document may also be useful when choosing which messages you want to communicate.

Improving your green credentials

We trust you’re fully aware vehicle tracking system’s ability to reduce unnecessary mileage and cut fuel consumption. This very benefit, however, directly improves your green credentials and thus, your attractiveness to potential customers.
Increasing your fleet’s efficiency and using less fuel means you’re reducing your carbon footprint and increasing your reputation as an environmentally friendly business.

If your organisation already has a commitment to minimising its environmental impact then vehicle tracking will make a valuable addition to this. If you don’t, it’s worth bearing in mind that for many, being able to prove your business is environmentally responsible can speak volumes.

Tell your customers and prospects that with your tracking system you are able to accurately measure your environmental impact, monitor how efficiently your fleet is being driven and reduce your carbon emissions.
Communicating this well will help you retain business and potentially provide your company with an invaluable unique selling point.

Get your company in the media

You may be surprised to learn that using vehicle tracking can also help improve your company’s media profile and reputation.

With vehicle tracking technology at the fore of an exciting and innovative industry, there are many reasons why your use of the system can make the headlines.

If you think getting in the media would benefit your business, think about the ways you are using your tracking system. For instance, are you using it in a unique or particularly interesting way? Are you saving sizable amounts of time, money or fuel? Has your system helped you reduce inaccurate overtime claims, helped you recover a stolen vehicle or helped you avoid an incorrect speeding ticket?

If your answer to any of these questions is yes, then you may well be missing out on valuable publicity.

We’ve actually assisted a number of our customers in achieving substantial quantities of media coverage in trade and consumer publications based on their unique stories. For instance, Egertons Recovery - one of Europe’s largest vehicle recovery services - enjoyed thousands of pounds worth of publicity as a consequence of a large tracking roll-out across its entire fleet.

Another customer, data networking company J&B Electrical Contractors, saw equally good results as a consequence of a case study issued to the press as it announced a £500 per-week saving on inaccurate overtime claims. 

Similarly, courier and haulage specialist Sprintshift benefited from valuable coverage in some of the transport industry’s most reputable magazines as it revealed a dramatic improvement in fleet efficiency since installing Navman Wireless vehicle tracking.